Hi, I’m Josh — Provecho Tour - Founder & Guide

A FOOD-obsessed traveler with a background in both tech and tourism. I spent over 3 years working in luxury private travel, crafting unforgettable food experiences for high-end clients across South America. From ceviche tastings in Lima to asado feasts in Mendoza, I’ve always believed that the fastest way to understand a culture is to sit down and share a meal.

After 5 years in SaaS, helping clients hit their goals and scaling some of the fastest-growing platforms in tech, I’ve learned how much I love building real relationships. I’ve thrived in customer success and growth strategy—but even with all the wins, it’s always been food and human connection pulling me back in CDMX.

Since 2019, I’ve been coming here to Mexico City — and in 2023, I finally made it home. Something about this place grabs you. It’s the color, the chaos, the warmth of strangers — and of course, the tacos.

But tacos in CDMX aren’t just food. They’re culture - A way of life. They’re family recipes passed down from abuela to nieto. They’re the smell of pork crisping on a trompo, or smoke rising off a mesquite grill at midnight. They’re part of the city’s pulse — served on street corners, in mercados, and outside metro stops — always best enjoyed on a tiny plastic stool with a cold drink and a new friend.

When friends and family visited me in Mexico City, I didn’t take them to the places with the best Yelp reviews — I took them to the places I found by walking the streets and talking to locals. And every time, without fail, I’d see the same moment: that first bite, that look of surprise and joy… and the laughter that follows when you know you’re going to be talking about this taco for the rest of your life.

That’s the spark behind Provecho Taco Tours. It’s not a script or a checklist of stops — it’s a shared experience. It’s walking through CDMX with someone who knows the city, the stalls, the stories.

My Idol once said -

“For me, the best meals are the ones where everyone feels like they’re part of something — sitting on a plastic stool, laughing with a stranger, and realizing that food is the fastest way to feel at home. Anthony Bourdain said it best — the table is where we learn who we are and who others are.”

If you’re someone who travels with your taste buds, who finds joy in little details, who wants to eat like a local (not a tourist), then this is for you.

Let’s sit curbside, raise a glass, and say what everyone says before that first bite and last -

Provecho